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eMarkaz is 100%
Secure place to shop online!
The ONLY Pakistani shopping mall which
supports Verified by Visa and MasterCard
SecureCode!.
Worry-free shopping at eMarkaz
Now eMarkaz Supports MasterCard SecureCode and
Verified by Visa
eMarkaz is pleased to announce that we now
support MasterCard SecureCode and
Verified by Visa, major new initiatives from
MasterCard and Visa that make our customers much
less vulnerable to fraud. MasterCard SecureCode
and Verified by Visa provide the technology that
enables a cardholder's identity to be verified
online, using a password at the time of
purchase. The process of verifying the
cardholder's identity is called 'cardholder
authentication'. The introduction of cardholder
authentication is an important step towards
making trading online more secure and reducing
the risk of fraud in the non-face-to-face
environment.
How does cardholder authentication work?
The cardholder creates their password when they
enroll with their card-issuing bank. When the
enrolled cardholder pays online at a
participating merchant, a pop-up window is
presented inviting the cardholder to enter a
password. Once the cardholder has been
authenticated by their relevant card-issuing
bank, the transaction continues to
authorization, and the result is sent to the
merchant.
-
The
cardholder signs up for Verified by Visa or
MasterCard SecureCode with their bank
-
When
shopping online, the cardholder selects the goods
and services they want and goes to the check out
page
-
The
cardholder enters their Card number, and a pop-up
screen from their bank appears asking for their
password
-
The bank
verifies the password and the transaction is
completed giving both the retailer and cardholder
the confidence that the identity of each has been
verified
It's simple. Shop on eMarkaz with absolutely no
risk
Use your "Verified by Visa" and "MasterCard
SecureCode" card to shop on eMarkaz.com, and
you're protected from unauthorized use of your
card or account information. With "Verified by
Visa" and "MasterCard SecureCode"'s Zero
Liability policy, your liability for
unauthorized transactions is $0—you pay
nothing... Zero Liability has you
covered
Owe nothing on fraudulent transactions
"Verified by Visa" and "MasterCard SecureCode"'s
Zero Liability policy means 100 percent
protection for you. "Verified by Visa" and
"MasterCard SecureCode"'s enhanced policy
guarantees maximum protection against fraud. You
now have complete liability protection for all
of your card transactions that take place on the
"Verified by Visa" and "MasterCard SecureCode"
system. Should someone steal your card number
while you're shopping online, you pay nothing
for their fraudulent activity.
The
Zero Liability policy covers all "Verified by Visa" and "MasterCard
SecureCode" credit card transactions processed over the eMarkaz.com.
For
transactions on other networks, the liability decision is left to the
financial institution that issued your card. The issuer has the option
of extending the same protections afforded by "Verified by Visa" and
"MasterCard SecureCode"'s Zero Liability policy.
Shop safely with "Verified by Visa" and
"MasterCard SecureCode"
"Verified by Visa" and "MasterCard
SecureCode" take online security very seriously
so that you can shop safely on the Internet.
With the support of member banks, "Visa" and
"MasterCard" have invested millions of dollars
in building a secure payment system. "Verified
by Visa" and "MasterCard SecureCode" works with
law enforcement and technology companies to stay
one step ahead of criminals.
With Zero
Liability, "Verified by Visa" and "MasterCard SecureCode" continue to
lead the card payment industry in consumer protection. Although card
fraud is extremely rare and getting even rarer, "Verified by Visa" and
"MasterCard SecureCode"s policy eliminates any risk you face shopping
online.
You're protected with "Verified by Visa" and
"MasterCard SecureCode"
"Verified by Visa" and "MasterCard
SecureCode" has highly sophisticated
fraud-screening solutions in place, and work
with technology companies every day to enhance
them. Field merchants also receive training from
"Verified by Visa" and "MasterCard SecureCode"
on fraud protection.
"Verified by Visa" and "MasterCard SecureCode"
also mandate cardholder verification codes on
the back of cards to help merchants match cards
used for purchases with their authorized
cardholders. "Verified by Visa" and "MasterCard
SecureCode" card issuers should have these codes
on all newly issued "Verified by Visa" and
"MasterCard SecureCode" cards as of 2001.
"Verified by Visa" and "MasterCard SecureCode"'s
address verification service also helps
merchants screen card-not-present transactions.
Enjoy
the comfort of knowing you're protected with "Verified by Visa" and
"MasterCard Secure Code" on eMarkaz!
For
more information and enrollment of your card,
please visit official websites of
Verified by Visa
&
MasterCard SecureCode
Effective from 23rd November 2004
eMarkaz.
Trend Setter, not trend follower!
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